First we get to know and question you. Then we look at your target group and then at your competitor. We first have to find out what it’s really about. What makes your brand or product unique? Who do you want to reach with you product? What special goal do you pursue with your campaign? Is it about publication, information, image, remembrance, customer motivation or surprise? What is the special benefit of your product that the customer should understand? In what context and competition is your product on the market? What is your target group supposed to think, do or feel? What kind of promise and argument is going to make your customer trust you? During this process we will get to know you, the product, the target group and the competition and we accumulate our creativity with information from your world. We start by the time we understood all of that. We want you to appear unique, relevant, compelling and authentic.
